Glossary

Local SEO, in plain terms.

Short, plain-language definitions for the local SEO and Google Business Profile terms that actually come up — no jargon left unexplained.

A mention of your business name, address, and phone number on another website or directory, even without a link back.

Google's website analytics platform, showing how visitors reach and use your site.

Your business's free listing on Google Search and Maps: hours, reviews, photos, posts, and more.

Short updates, offers, and announcements you publish directly to your Google Business Profile.

A real search term people use to find businesses like yours, matched against what your Search Console data shows you're missing.

The block of three local businesses Google shows above regular results for many local searches.

The practice of improving how a business appears in searches tied to a specific place, rather than search in general.

How easy it is for nearby customers to actually find your business across Google Search, Maps, and related surfaces.

Making sure your business Name, Address, and Phone number match exactly everywhere they appear online.

NearVance's default for AI-drafted work: nothing publishes until you approve it, unless you've explicitly turned automation on.

How often new reviews come in. Search engines and customers both notice a steady pace versus a stale profile.

Google's free tool showing which real search queries actually bring people to your website.

Ready when you are

See it applied to your business.

Connect one business with no card and see these terms applied to your own data.